I kept the craft and changed who it’s for.

My first company was a marketing agency in Brazil. The campaigns were the visible part. What pulled me in was everything behind them: the systems, the logic, the numbers that told you what was really happening.

I moved to the US and worked as a freelancer in operations. I started building with AI early, testing and shipping systems from zero for companies across the country, and watching them work.

That was the first time I thought: I’m good at this, and I can do much more of it.

I wanted the sea, Europe and that Latin warmth, somewhere I could grow. Barcelona was it. I came to work for a technical staffing group, and there I found out how my head works: I see the business as one system, and I can turn it into processes and automations faster than most.

Three years in corporate: that staffing group, then two B2B SaaS scale-ups, building revenue operations. Good salary, some flexibility, real work. Nobody was the villain. Working for a company was simply never for me.

I kept going around the same loop: overachieve, feel undervalued, get frustrated, pull back. My ideas were used more than they were valued.

And around me, at company after company, I watched people burn out inside systems built to ask more of them, never to give time back.

Walking away was hard. It meant giving up the steady salary and going back to the grind, from nothing.

But I knew I had more to give than one company at a time could hold. If I wanted to feel fulfilled, I had to build something that was mine.

MantaB is what I bring back from the road: senior revenue operations, the patterns that work in the best SaaS companies, and AI used to give people time back. Now for companies that measure more than revenue.

It has been refreshing. With the experience behind me I make smarter decisions, faster, and I’m still learning every week.